In the media
Find out what our leaders are saying in the top industry media publications
Automating player engagement: the next big thing?
Flows Head of Client Success Malou Neguembor and Chief Product Officer at High Roller Andrew Micallef talks about the importance of automation in building an effective player engagement strategy and how Flows is helping High Roller to increased player loyalty and revenue.
Nov 9, 2023
Redefining work in iGaming: Flows’ James King on blending human talent with AI-powered automation
Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between
Sep 13, 2023
A new era for igaming: Flows’ James King on finding the intersection of AI, automation & UX
The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business? According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming.
Aug 23, 2023
James King: Flows is hitting the jackpot on voice-activated gamification and engagement
Discover the Power of Voice-Activated Gamification in our Latest Interview with SBC News. Find out what our CEO, James King has to say about our exciting new voice-activated development ‘Flo’ and how it can transform user engagement and reshape digital product development. But, that’s not all – We also discuss the key elements of creating successful jackpots and tournament campaigns and the power of automation in enhancing the players experience.
Jun 29, 2023
The Rise of No-Code Technology in Gambling: Pros, Cons, and Implementation Insights
The iGaming industry is undergoing a revolutionary transformation with the emergence of no-code technology, disrupting traditional systems and manual processes. Find out what our CTO, Mike Broughton has to say about the power of no-code tools, the benefits, and challenges they bring, and how they enable streamlined processes and innovative solutions without extensive coding knowledge. Shout out to Gaming Eminence for this exclusive interview!
Jun 14, 2023
James King: How Flows streamlines the data integration process for iGaming companies
Our CEO James King talks to SBC America’s about the importance of streamlining the data integration process and the benefits that Flows brings to the iGaming industry. Collating, processing, and automating workflows is no small task. It takes a large amount of resources to streamline the processes – or does it? According to James King, CEO of Flows,
May 19, 2023
How Automation Technology Can Streamline iGaming AML and RG Protocols with Flows
Our Director of Sales, Domenico Mazzola talks to iGaming Future about Flows, our award winning integration and automation platform about how the right technology can effectively revolutionise responsible gambling. Find out what he has to say about how Flows can help iGaming businesses to truly streamline the KYC process, better manage risk and responsibility, reinforce user restrictions and create a more sustainable environment for all.
May 19, 2023
How The Right Tech Can Revolutionise Responsible Gambling
Our Director of Sales, Domenico Mazzola talks to iGaming Future about Flows, our award winning integration and automation platform about how the right technology can effectively revolutionise responsible gambling. Find out what he has to say about how Flows can help iGaming businesses to truly streamline the KYC process, better manage risk and responsibility, reinforce user restrictions and create a more sustainable environment for all.
Mar 9, 2023
Setting up for the big game and beyond
With Super Bowl LVII heading to our screens on February 12th, our Director of Sales, Domenico Mazzola, shares insight on how smart data collection and the use of Flows’ no-code innovation platforms can enable sportsbooks to enhance their customer experience for the Big Game and beyond in this exclusive interview with Gaming Americas.
Jan 23, 2023
Keeping up the world cup momentum
Following on from last year’s World Cup momentum, our Director of Sales Domenico Mazzola talks to European Gaming Media about how data and no-code automation tools can help sportsbook operators convert casual bettors into long-term customers throughout 2023’s sporting calendar.
Dec 22, 2022
The importance of innovation
The iGaming industry will always be a very competitive space, so what do businesses really need to focus on today, to stay ahead of the latest trends and ensure they continuously differentiate themselves from the competition? Operators – and in fact any businesses – must differentiate themselves from the competition and have their own identity.
Nov 25, 2022
Domenico Mazzola, Flows: building land-based loyalty
Today, the competition for acquiring and retaining customers among land-based casinos has become fiercer than ever, so what can operators do to stand out? Find out what our Director of Sales, Domenico Mazzola has to say about the importance of harnessing player data to provide a more personalised loyalty scheme and overall service in this exclusive
Nov 17, 2022
Making the most of the new NFL season
Flows Director of Sales, Domenico Mazzola talks to EGR about how operators how operators can best use key data to measure activity and ensure they safeguard their customers while offering a truly unique experience throughout the rest of the NFL season.
Oct 27, 2022
Sigma CIS 2022: Innovating in a challenging environment
Find out what our Director of Sales has to say on the ever-evolving challenges that iGaming companies face juggling different departments, regulatory requirements, new markets and more, and how Flows’ no-code automation presents a powerful solution to these problems.
Oct 20, 2022
Now it’s personal: how tech can ‘humanise’ VIP schemes
In today’s regulatory environment, building a VIP scheme simply around throwing bonuses at high-spending customers is no longer viable. Our Director of Sales, Domenico Mazzola talks to iGaming Business about how the more “human” touch is the ultimate way to build brand loyalty. “The bottom line is that ‘humanising’ your operation is now the key
Aug 12, 2022
Tech Innovation: The Key to Cracking North America
How can smaller operators compete in the mammoth US market? And what roles do tech and marketing play in the path to success? Our Director of Sales, Domenico Mazzola, talks to Gaming Americas about how important it is to get the tech right for operators looking to enter the US market, the need to better
Aug 3, 2022
US Gaming Roundtable: New market entry challenges
Our CEO, James King talks to to SBC Americas about the main challenges operators and suppliers face when entering a new US market and how can they effectively drive brand awareness.
Jul 5, 2022
Q&A with Domenico Mazzola, Director of Sales at Flows
Our newly appointed Director of Sales Domenico Mazzola’s talks to European Gaming Media about joining Flows and his thoughts on industry innovation and how he intends to leverage his expertise to drive sustainable growth for Flows.
Jul 4, 2022
Big Debate: Is there a digital skills shortage in the gambling sector?
Our CEO James King participated in EGR Global’s Big Debate feature, to share his views on the digital skills shortage currently faced by the industry.
Apr 25, 2022
Flows: iGamings legacy mentality is too restrictive – G3 Newswire
Our CEO James King spoke to G3 Magazine, offering his expertise on how iGaming can truly embrace the digital revolution.
Jan 2, 2022