In the media

Find out what our leaders are saying in the top industry media publications

Setting up for the big game and beyond

With Super Bowl LVII heading to our screens on February 12th, our Director of Sales, Domenico Mazzola, shares insight on how smart data collection and the use of Flows’ no-code innovation platforms can enable sportsbooks to enhance their customer experience for the Big Game and beyond in this exclusive interview with Gaming Americas.

Jan 23, 2023

Keeping up the world cup momentum

Following on from last year’s World Cup momentum, our Director of Sales Domenico Mazzola talks to European Gaming Media about how data and no-code automation tools can help sportsbook operators convert casual bettors into long-term customers throughout 2023’s sporting calendar.

Dec 22, 2022

land-based loyalty

The importance of innovation

The iGaming industry will always be a very competitive space, so what do businesses really need to focus on today, to stay ahead of the latest trends and ensure they continuously differentiate themselves from the competition? Operators – and in fact any businesses – must differentiate themselves from the competition and have their own identity.

Nov 25, 2022

Land-based loyalty

Domenico Mazzola, Flows: building land-based loyalty

Today, the competition for acquiring and retaining customers among land-based casinos has become fiercer than ever, so what can operators do to stand out? Find out what our Director of Sales, Domenico Mazzola has to say about the importance of harnessing player data to provide a more personalised loyalty scheme and overall service in this exclusive

Nov 17, 2022

Making the most of the new NFL season

Flows Director of Sales, Domenico Mazzola talks to EGR about how operators how operators can best use key data to measure activity and ensure they safeguard their customers while offering a truly unique experience throughout the rest of the NFL season.

Oct 27, 2022

Flows innovating in a challenging environment

Sigma CIS 2022: Innovating in a challenging environment

Find out what our Director of Sales has to say on the ever-evolving challenges that iGaming companies face juggling different departments, regulatory requirements, new markets and more, and how Flows’ no-code automation presents a powerful solution to these problems.

Oct 20, 2022

Vip the human touch

Now it’s personal: how tech can ‘humanise’ VIP schemes

In today’s regulatory environment, building a VIP scheme simply around throwing bonuses at high-spending customers is no longer viable. Our Director of Sales, Domenico Mazzola talks to iGaming Business about how the more “human” touch is the ultimate way to build brand loyalty. “The bottom line is that ‘humanising’ your operation is now the key

Aug 12, 2022

Cracking north America

Tech Innovation: The Key to Cracking North America

How can smaller operators compete in the mammoth US market? And what roles do tech and marketing play in the path to success? Our Director of Sales, Domenico Mazzola, talks to Gaming Americas about how important it is to get the tech right for operators looking to enter the US market, the need to better

Aug 3, 2022

Flows new market entry

US Gaming Roundtable: New market entry challenges

Our CEO, James King talks to to SBC Americas about the main challenges operators and suppliers face when entering a new US market and how can they effectively drive brand awareness.

Jul 5, 2022

Domenico Mazzola industry inovation

Q&A with Domenico Mazzola, Director of Sales at Flows

Our newly appointed Director of Sales Domenico Mazzola’s talks to European Gaming Media about joining Flows and his thoughts on industry innovation and how he intends to leverage his expertise to drive sustainable growth for Flows.

Jul 4, 2022

Tech skills shortage

Big Debate: Is there a digital skills shortage in the gambling sector?

Our CEO James King participated in EGR Global’s Big Debate feature, to share his views on the digital skills shortage currently faced by the industry.

Apr 25, 2022

G3 Newswire

Flows: iGamings legacy mentality is too restrictive – G3 Newswire

Our CEO James King spoke to G3 Magazine, offering his expertise on how iGaming can truly embrace the digital revolution.

Jan 2, 2022