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Optimising NFL betting promotions is essential for iGaming operators aiming to maximise engagement during major sporting events. In this interview with EGR Global for their NA quarterly report, Flows’ Director of Sales, Domenico Mazzola, discusses how their platform leverages advanced data analytics and automation to enhance NFL betting activities. Learn how these solutions can drive efficiency, innovation, and customer satisfaction in the iGaming sector during the NFL season.
As we hit week 8 of National Football League (NFL) action, responsible gaming is our topic of conversation ahead of this weekend’s action-packed game schedule, our Director of Sales, Domenico Mazzola talks to EGR Global for their NA quarterly report about how operators can best use key data to measure activity and ensure they safeguard their customers while offering a truly unique experience throughout the rest of the season.
or operators to provide a compelling NFL betting service, it’s important that they first differentiate themselves from the competition. Creating a first-class user experience for customers is vital to help you stand out from the crowd — and that includes more than just customer onboarding and your initial offering. You need to create a personalised experience by providing tailored promotions, as this is what improves your relationship with bettors, builds loyalty, and reduces acquisition costs. Things like users’ location, favorite team, and recent wagers can all be important data points for improving this overall customer experience. By using them efficiently and effectively, sportsbooks can assign free bets to customers based on where they’ve registered or what teams they’ve wagered on. They can also harness this information to recommend future bets that the player might be interested in. To use an NFL example, if a customer bets on the next touchdown scorer, the moment the bet is settled, the operator could offer it again at updated odds. Another key differentiator is building up your own unique functionalities, such as gamification programs that offer points based on NFL betting activity. Betting sites will find it easier to keep their customers engaged if they’re able to create a new program each week without having to wait months for their IT department to deliver it. This, combined with the aforementioned personalisation
Find out what else Domenico has to say below first published in EGR