If you can think it you can Flow it

Flows was built to be the most agnostic piece of software on the market, that is able to sit alongside any other piece of technology that you have or use to then enable you to innovate freely and without constraint. Flows, a plug-in no-code platform, is supporting businesses in accelerating development, fast tracking integrations and co-ordinating multiple data points in a single interface and workflow automation tool. We’re working with affiliate networks, operators and suppliers alike with a whole host of different use cases that have triggered over 1.6 billion times  since launching in November 2021.


Our mission is to make  businesses more proactive, productive and successful through our integration and automation platform. We are continuously striving to enable businesses to empower their people to connect systems, to build features and drive innovation through digital automation. Flows brings your ideas to life, without limitations, without code. 

About Us

Our Leadership team

Flows is run by an ambitious, forward thinking team with over a decade of experience working across the entire value chain within iGaming. The team at Flows understand the true pain points many businesses are facing today, whether it is an operator, supplier or affiliate alike.


At Flows we are passionate about helping you to innovate freely, without constraint, without the need for code, so that you can truly resolve your main day to day issues once and for all, drive development and supercharge your business.


James King  – CEO

James has over 10 years experience in the iGaming space. He previously served as the Director of Sales at leading industry tech and media powerhouse Gaming Innovation Group (GiG). Before joining GiG he was the Group Sales Director at Clarion responsible for delivering all revenue across the portfolio following the successful sales of iGaming Business (in which he served as part of the mgt team) to Clarion in late 2015. 


Andrew Doublesin – CPO

Andrew joined Flows with over 15 years of experience working within the gaming industry with a variety of lottery, casino and platform providers. His experience includes serving as Director of Integrations at Gaming Innovation Group (GiG) assisting in the launch of over 60 gaming brands as well as various leadership roles within startup gaming companies and national lotteries for Maltco/Intralot prior to that.


Mike Broughton  – CTO

Mike has over 30 years of working within tech,12 within the gaming industry. He wrote the first lines of code for Guts.com and GiG before becoming the Group CTO of GiG. He has worked with many big names such as Marranello (aka Ferrari), EWS Railways, VW Bank, Next, Sytner and WorkPlace Systems.