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iGaming innovation is essential for operators to stay competitive and enhance player experiences. In this article from iGaming Business, Flows’ CEO discusses the latest trends and the importance of integrating new technologies. Learn how iGaming innovation can help operators stand out, optimise their strategies, and improve overall service.
Operators – and in fact any businesses – must differentiate themselves from the competition and have their own identity. Not only in the offers they give, but also in the way their brand looks and feels as well as the level of service they offer to customers.
The igaming industry has always been a very competitive space. Depending on the data they’re collecting and monitoring from their players, operators can evolve their personalised offers continuously if they have the right innovative technology that enables them to do so.
This ensures a player feels that they are receiving a hand-picked promotion or offer which takes into account their habits, spending amounts, locations and favourite games. That can be an incredibly powerful marketing tool for casino brands.
Currently, the main roadblocks for online casinos that prevent them from easily changing with the landscape come down to two factors.
The first is access to real-time data. It’s not that the sites don’t react or work for the players in real time, it’s that some operators struggle to pull the data in real time. For example, if you wanted to create something that is based off a spin, or off a player’s activity in real time, it either can’t be done or it’s hard to do it. Therefore, you need to make sure that you are passing data in real time and that you can allow access to that stream in real time.
The other factor that plays a big part in restricting innovation is the technology stack. A lot of the foundations architecture and technologies that businesses are built upon were originally put together decades ago. As the years have passed, these technologies have been built upon, had systems stuck on to them and had patches added for updates rather than full rewrites. This has caused tech debt.
Find out more on what our CEO James King has to say about the importance of having access to true real-time data and the technology that allows you to fully utilise it, while considering how enhancing gameplay with gamification and social streaming can fuel player loyalty in this exclusive interview with IGB.