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What are the main challenges operators and suppliers face when entering a new US market and how can they effectively drive brand awareness? Find out what our CEO, James King has to say in a roundtable discussion for SBC Americas.
“Operators are having to think smarter about things such as automating processes so they can streamline their operations. Ensuring they have aspects such as real-time data in place to help them to create and maintain a more responsible gaming environment is particularly important today, as is personalisation. There is more need now than ever for faster, more efficient tools…and there is a growing demand for agnostic tools like Flows.” – CEO James King