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Vip the human touch

Aug 12, 2022

Now it’s personal: how tech can ‘humanise’ VIP schemes

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In today’s regulatory environment, building a VIP scheme simply around throwing bonuses at high-spending customers is no longer viable. Our Director of Sales, Domenico Mazzola talks to iGaming Business about how the more “human” touch is the ultimate way to build brand loyalty. "The bottom line is that ‘humanising’ your operation is now the key to building brand loyalty in a tough regulatory landscape and to standing out in an increasingly regulated market. In order to do that you simply need your imagination, creativity and the right automation technology. Find out what else Domenico has to say on how tech can ‘humanise’ VIP schemes.