August 26, 2022
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Following the reaction to our live poll on our  ‘Flow of the week earlier this month’, with the winning votes cast on ‘Sportsbook loser jackpot’, today, we are going to dive a little more into Flows for sportsbook to give you some insight into how you can take  full advantage of Flows, our no-code plug-in technology to enhance your sportsbook offering to your players. 

Personalised experiences are becoming a vital part of the customer journey within any industry, especially if you want to build a loyal customer base. This year is set to be a big one for sports with the English premier league and US open already in action and the World Cup in November combined with newly opening markets within the US.  There has never been a more important time for operators to start thinking about how to tailor,  personalise and automate your bonus and promotional campaigns so that you can capitalise on the noise and ensure that you stand out ahead of the competition. 

That’s where Flow’s no-code automation platform comes in. Flows was built to be the most agnostic piece of no-code software on the market, that can sit alongside any other piece of technology that your business has (such as your CRM) to allow you to innovate freely and without constraint. Flows helps you to accelerate development, fast tracking integrations and orchestrate  multiple data points in a single interface and workflow automation tool.

So, how can it help to enhance your sportsbook offering? Well, ultimately Flows allows you to take control and add a complimentary layer to your CRM and back end systems so that you can build tailored, bespoke workflows based on personalised acquisition and retention campaigns allowing you to truly humanise your approach. 

With Flows, there is no limit to what you can achieve, as we like to say, if you can think it you can flow it. Below are three examples of our top flows for sportsbook.

Geolocation based football promotion 

With Flows you can send out promotions based on location. For example, you might want to send a promotion to all of your VIP bettors who are located within a 5 mile radius of Anfield stadium in Liverpool on the 27th of August ahead of the Premier League match  – Liverpool V Bournemouth. With Flows, you could specifically target Liverpool fans who have not yet placed a bet, but who have actively placed a bet on Liverpool within the past 30 days.  ‘Didn’t manage to get tickets for today’s match? There’s still time to place a bet!

Re-engagement, suggest a bet

Flows allows you to identify bettors by sport or team. So for example, If you have a bettor who has placed multiple bets on the same team over a specific timeframe, let’s say during the premier league, you might want to send a message to ask them if they would like to be notified of when the next match is, ahead of the match with the odds for that game. If they say yes, you can then action that message to be sent ahead of the next match asking if they would like to place a bet. 

This example can also be used by marketing teams to segment bettors based on criteria such as sport type and team type so that the right promotions are being sent to the right bettors. 

Identify Bonkers Betting 

Of course, it’s not all about offering bonuses and promotions. Flows can also help you to identify if something is not quite right with a particular bet or your betting system. For example, you might want to set a flow to alert your teams if a high number of bets were placed on a specific game, within a certain time-period An alert will then be sent to your teams in real-time prompting them to check to make sure everything is ok with the system and situation, for example are there any issues with the odds, are they correct? Could this be a case of a fraud ring? The real-time data processing of Flows combined with flexible workflow changes allows action to be taken on demand and any issues resolved proactively. 

The above are just a few examples of flows that you could set-up for your sportsbook, but it’s not all about ‘personalisation, with Flows you can supercharge your payments process, responsible gaming strategy, fuel your Omnichannel campaigns and take back control of your roadmap.

If you want to see more, contact us  to us to see the above and more live in action.