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Jul 3, 2023

Leading Sportsbook software provider, Altenar signs partnership agreement with Flows


Sportsbook platform, Altenar signs partnership agreement with Flows, the industry’s award-winning no-code automation platform.

Leading Malta-based sportsbook provider, Altenar, has today signed a partnership agreement with Flows for the provision of its no-code integration & automation platform. The partnership will enable Altenar to build features and applications without code and increase innovation via Flow’s innovative automation technology.

Flows support businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. The partnership will allow Altenar to streamline its processes and enhance its operational efficiency resulting in significant time and cost savings.

Flows essentially acts as a bridge between different systems and technologies, making it easy for data to flow smoothly and for workflows to be automated. This integration helps sportsbook suppliers make their processes more efficient, reduce manual work, and eliminate information silos. With Flows’ no-code approach, providers can effortlessly connect different data sources.

By harnessing the power of Flows Altenar can effortlessly create new features, automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures. With Flows, Altenar will have the flexibility to innovate and respond to changing trends without the need for extensive technical knowledge or resources. This seamless and intuitive platform will empower to drive innovation, engage customers with tailored experiences, and maintain a competitive edge in the dynamic sports betting industry.

Domenico Mazzola, Director of Sales said: “ We’re delighted to announce our partnership with Altenar, a prominent leader in sportsbook software. It’s an honour and a true testament to what we are building here at Flows to see an industry leader recognise the importance and the benefits that Flows, no-code automation, can bring to the industry. We look forward to building a long-term relationship with Altenar. ”

Charlie Williams, Commercial Director said: “ We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation. Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success. This partnership with Flows enables us to further extend the power of our award winning sportsbook solution and deliver even more value faster to our clients and their users. We look forward to a fruitful, long-lasting relationship with Flows. ”


For more information, contact [email protected]

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About Flows

Flows is an innovation no code integration & innovation platform that enables iGaming companies to easily automate their digital processes, build digital features, and produce applications. With Flows,organisations have more ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real-time. For more information, contact [email protected] or visit

About Altenar

Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award-winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.

Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front-end features and back-office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide range of sporting events, a deep understanding of trading and risk, and a personalised UI to ensure each operator has the ability to differentiate themselves in the market. For more information, contact [email protected] or visit