Light & Wonder launches FLASH DROPS™ in the U.S. powered by Flows
London, October 06, 2025 – Flows, the no-code automation platform, today announced the launch of Flash Drops in collaboration with Light & Wonder, Inc. (together with its subsidiaries, “Light & Wonder”) and the Light & Wonder Elevate suite of player engagement tools. Flash Drops, powered by Flows is now live in the U.S. with a major operator.
Flash Drops brings a fresh way for online players to win. It features rapid-fire prizes activated over a specified period of time, designed to mirror the in-casino ‘hot seat’ experience, that can scale player engagement, retention and promotional reach across multiple games. At Flows, this launch highlights exactly why operators and suppliers choose this technology: Light & Wonder Elevate shows how easy it is to build, launch and scale new products on top of the Flows engine.
Flash Drops is available to all operators through Light & Wonder, another example of how Flows enables innovation and speed to market at scale.
James King, CEO at Flows, said: “We’re proud to see Flash Drops go live in the U.S. as part of Light & Wonder Elevate. This launch shows exactly what Flows makes possible: taking an idea, building it fast, and scaling it into a product that delivers real player excitement and measurable operator value. Flash Drops is a strong example of gamification done right, with prize pools and random rewards that build loyalty and keep players coming back. It’s another milestone in our journey with Light & Wonder, and a great showcase of the impact Flows can bring across the industry.”
Dana Jackel, VP Commercial & MD US at Light & Wonder iGaming, said “We are thrilled to bring Flash Drops to life in the U.S. with Flows. This is an ideal product to showcase our commitment to omni channel experiences for players, and it’s a lot of fun!”
Flows enables its partners to build, launch, and scale products at speed. Beyond powering jackpots and promotions, Flows helps operators and suppliers integrate, orchestrate, and accelerate their entire ecosystem, from product creation to player engagement. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives innovation and growth for the industry’s leaders.
-ENDS –
All ™ notices signify marks registered by Light & Wonder, Inc., or one of its subsidiaries.
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About Flows
Flows empowers iGaming operators and platforms to build new products, integrate systems, and launch new features at speed, without writing a single line of code. Trusted by leading brands, Flows drives operational efficiency, enhances player engagement, and accelerates go-to-market strategies across multiple markets. Visit Flows.world for more information.
