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Light & Wonder

Feb 7, 2024



Latest deal set to enhance global growth trajectory of provider behind new marketing jackpots feature 

LAS VEGAS – February 7th, 2024: Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder,” “L&W” or the “Company”) has made a strategic investment into leading no-code automation platform Flows, in a move that will accelerate growth and scale up operations for the growing technology provider. 

Light & Wonder has already enjoyed success utilising Flows’ groundbreaking technology, delivering a new operator-funded marketing jackpots feature which adds significant value for partners and has plans for further releases in the coming months.

Through this strategic investment Light & Wonder is empowering Flows to enter a slew of new markets and scale up its operations, accelerating the potential for significant worldwide growth. 

By leveraging advanced automation software, Flows supports businesses by speeding up development and simplifying integrations, ensuring operational efficiency without the complexities of traditional coding. Thanks to this backing, Flows is set to supercharge its product development process with the promise of a faster rollout of new features and solutions.

Flows recently launched its groundbreaking voice-activated tool, which utilises voice or text activations to build complex omnichannel jackpots from speech or text. Marking a new era in software creation, the revolutionary tool harnesses voice technology, automation, and advanced AI language models. 

The new agreement builds on an established relationship, with Light & Wonder expediting key features and applications in its marketing jackpot feature available across its operator network. 

Dylan Slaney, CEO iGaming at Light & Wonder, said: “Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform. 

“Flows’ platform is an essential resource for businesses across all sectors of the iGaming industry and beyond and we are delighted to offer the company our support and backing.”

James King, CEO of Flows, said: “With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions. Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.

“I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard over the last two and a half years to build Flows up to the business it is today.”

© 2024 Light & Wonder Inc. All rights reserved.


About Light & Wonder, Inc.
Light & Wonder, Inc. (formerly known as Scientific Games Corporation), is the global leader in cross-platform games and entertainment. The Company brings together 5,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OpenGaming™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit

About Flows

Pioneering the forefront of digital transformation, Flows introduces an advanced no-code automation platform. Our innovative tech allows businesses to seamlessly automate digital tasks, design groundbreaking digital features, and launch applications effortlessly. Through Flows, organisations can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real-time. 

At Flows, our vision centres on the democratisation of digital creation. We’re passionate about levelling the playing field, enabling individuals and businesses to build and innovate without being hampered by technical complexities. And now, with Flo, our AI-driven, language-activated capabilities, we’re uncluttering development roadmaps, making the creation process more intuitive and streamlined. Our goal is to supercharge innovation across industries, ensuring that the digital future is shaped by a diverse array of voices and visions, not just those with technical expertise.