Delivering personalised and seamless experiences across both online and land-based platforms, or even cruise ship casinos, is essential for maintaining player engagement and loyalty, especially as the industry is so rapidly evolving and modern technology has players expecting everything to be connected and fully real-time. FlowsOmni, our innovative Omnichannel solution, empowers operators to unify their operations effortlessly, ensuring real-time synchronisation of player preferences and interactions across all channels.
The challenge: bridging the gap between online and land-based experiences
Operators often struggle to provide a cohesive experience for players who engage both online and at physical casino locations. Disconnected systems can result in fragmented player data, inconsistent rewards, and missed opportunities for personalised engagement.
External factors, such as player preferences and weather conditions, add further complexity. For example, poor weather may discourage players from visiting physical venues, while favourable conditions present opportunities for tailored offers. These challenges make it harder for operators to deliver timely and relevant interactions that enhance loyalty and engagement.
The solution: FlowsOmni templates
Leveraging the Flows App Marketplace and its innovative solutions, we developed FlowsOmni, a dynamic set of automations designed to enhance player engagement by seamlessly integrating online interactions with real-time offers at nearby land-based casinos.
As an example, let’s look at the OmniCompass flow built especially to enhance the VIP experience and tackle the challenges of connecting online and offline journeys.
How it works
- VIP Login trigger
When a VIP player logs into their online account, the OmniCompass Flow is activated.
- Proximity check
Utilising our new Google Maps integration, the flow identifies the nearest open company-operated land-based casino and calculates the driving distance and time. If the casino is within a 30-minute drive, the Flow continues. This can of course be set to any time and can also be distance checked. - Weather assessment
The flow checks current weather conditions at the casino’s location. If the weather is deemed unsafe for travel, the offer is withheld to prioritise player safety. On favourable weather days, the flow tailors the offer accordingly. - Personalised offer via FlowsWave
Employing FlowsWave, our advanced pop-up messenger, the player receives a customised message. The offer includes:* Notification of the casino’s operating hours.
* A complimentary drink tailored to the player’s preferences, considering the current weather (e.g., a warm beverage on a cold day, a chilled drink on a sunny day).
* Potential additional bonuses for visiting the casino that day.
- Player response collection
The pop-up presents options for the player to:* Confirm acceptance of the offer.
* Select their preferred complimentary drink.
* Indicate their estimated arrival time.
* Provide any special requests or notes for the casino.
- Automated notifications
Upon the player’s response:* A confirmation message is displayed to the player.
* An SMS or Telegram notification is sent to the casino host with the player’s details, ensuring personalised preparation for the VIP’s arrival.
The benefits: seamless player engagement and operational efficiency
By implementing the OmniCompass Flow through FlowsOmni, operators can deliver highly personalised experiences that bridge the gap between online and land-based platforms. VIP players receive tailored offers in real-time, enhancing engagement and loyalty.
The gaming industry thrives on creating memorable, cohesive player journeys. With FlowsOmni, operators can future-proof their engagement strategies by automating interactions that adapt dynamically to player preferences, location, and external conditions like weather. Our platform ensures offers are always relevant, timely, and in line with responsible gaming practices.
More possibilities with FlowsOmni
OmniCompass is just one example of what FlowsOmni can achieve. Operators can also use FlowsOmni templates to:
- Automate milestone rewards that recognise both online and in-venue achievements.
- Deliver location-based event invitations tailored to player preferences, such as exclusive tournaments or themed nights.
- Simplify cross-channel loyalty programs by integrating data and creating consistent, personalised experiences.
FlowsOmni Omnichannel solution provides operators with endless opportunities to connect with players and deliver dynamic, personalised journeys that adapt to their preferences and external conditions in real time.
Unlock endless possibilities with the Flows app marketplace
The Flows App Marketplace offers powerful integrations to elevate your automation. From SMS and Telegram to tools like Weather, Google Maps, and FlowsWave, it enables highly personalised, data-driven player experiences. Use Google Maps for location-based features like travel time and proximity, and engage players with FlowsWave’s real-time, customisable pop-ups. Designed to enhance engagement, streamline operations, and support compliance, the Flows App Marketplace gives operators the tools to innovate effortlessly.
Looking to streamline your OmniChannel operations? Find out more about Flows and discover how our automation platform can help you boost the player experience and connect all your channels!