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Sep 5, 2022

Flows signs partnership with automated marketing solution, iwinBACK


Flows, no-code automation platform, signs partnership agreement with marketing solution, iwinBACK. 

Flows have today signed a partnership agreement with marketing solution iwinBACK. The partnership will see Flows and iwinBACK increase brand visibility allowing existing customers to benefit from Flows no-code automation technology combined with iwinBACK’s marketing automation features. 

Flows was built to be the most agnostic piece of software on the market, that is able to sit alongside any other piece of technology that you have or use to then enable you to innovate freely and without constraint. Flows, a plug-in no-code platform, is supporting businesses in accelerating development, fast tracking integrations and orchestrating multiple data points in a single interface and workflow automation tool. Flows works with affiliate networks, operators, and suppliers alike to supercharge delivery and increase innovation, while reducing operational and development costs. 

As part of the partnership, iwinBACK will offer a connection to Flows with its network of existing customers. Additionally, Flows’ customer base will soon have the opportunity to access iwinBACK’s app and its functionalities via the recently launched Flows app marketplace, which allows 3rd parties to integrate directly with Flows so that they can become part of the wider flows ecosystem.

Domenico Mazzola, Director of Flows Said: I am excited to have partnered iwinBACK, a new face among marketing solutions, which shares our values and passion around creating personalised customer journeys through innovation and no-code automation. We look forward to building a long-term relationship with our new partner and growing our brands together – empowering our partners to connect everything in one place to supercharge innovation and significantly enhance customer journeys, without limitations or the need for code”. 

Charlie York, CMO at iwinBACK said: We are very pleased to be partnering with Flows. This collaboration reflects our mutual dedication to bring cutting edge solutions to organisations with complex challenges. We will be building a custom integration which will allow customers of both platforms to build powerful flows in and out of the iwinBACK automated marketing platform. This will bring a new level of control, capability, and efficiency to our users”. 

-Ends – 

For more information, contact [email protected] 

About Flows

Flows is an innovation no code platform that enables iGaming companies to easily automate their digital processes, build digital features, and produce applications.  With Flows, organisations have more ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real-time. 

About iwinBACK 

iwinBACK helps marketers “win back” the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and an intuitive customer journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs at all stages of the customer lifecycle while reducing the operating, monitoring and reporting burden.