London, 15 December 2025 – Flows, the industry’s no-code automation and orchestration platform, is proud to welcome OlyBet as its latest customer. OlyBet has now integrated Flows and launched marketing jackpots across its operations, delivering the product at speed and without development delays or added complexity. The launch introduces branded jackpot experiences designed to boost engagement and bring fresh gamification elements to players across multiple markets.
OlyBet, part of Olympic Entertainment Group, is one of Europe’s leading sports entertainment and gaming brands. Operating across multiple regulated markets, OlyBet offers a wide range of digital and retail betting, casino and gaming experiences.
With its marketing jackpots now live, OlyBet is enhancing the player experience with more excitement, adding meaningful entertainment value to every session and creating a journey that keeps players coming back.
Dan de Souza, VP Commercial at Flows, said:
“We’re delighted to welcome OlyBet, a leading force in European sports entertainment, to the Flows network of innovators. It’s great to see a brand of their size and reputation recognise the value of our no-code platform through our marketing jackpots feature, using it to strengthen gamification, enhance retention and enrich the player experience. We’re proud to support OlyBet as they bring new levels of excitement to players and look forward to seeing how they continue to innovate with jackpots powered by Flows.”
Andres Torresan, Online Casino Director at OlyBet, said:
“Working with Flows on their jackpots solution has been a strong addition to our product strategy. It allows us to launch new engagement features faster and with more control, which is key for our teams and our markets. As we continue to grow, having partners that help us move with speed and simplicity is essential. We are excited to keep evolving this partnership and explore what more we can create together.”
ENDS
For more information, please contact:
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About Flows
Flows is a no-code automation platform designed for the iGaming industry, enabling businesses to integrate their technology stack, orchestrate data and automate workflows seamlessly. With Flows, operators can build and launch new features and products faster without relying on developers, driving innovation and efficiency in their operations. At Flows, our mission is to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code.
Visit Flows.world for more information.
About OlyBet
OlyBet, part of Olympic Entertainment Group, is one of Europe’s leading sports entertainment, sports betting, online games and gambling brands. OlyBet creates content and offers gaming and sports entertainment through different platforms: sports betting, casino games, poker, F2P games and e-sports that are available across Europe in more than 150 casinos, 90 sports bars and in multiple online environments. OlyBet initiatives and sponsorships help to support the success of local sports communities and aspiring Olympic athletes.
