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Light & Wonder

Oct 5, 2023

Flows powers Light & Wonder’s new marketing Jackpots feature


Flows powers Light & Wonder’s new innovative marketing Jackpots feature available to operators globally across their network.

London –  October 4th 2023: Flows is excited to announce a pivotal client signing with Light & Wonder, the global leader in cross-platform games and entertainment. Flows’ innovative platform will empower Light & Wonder’s new marketing jackpot feature that will be available to its entire global operator network following its up-and-coming launch at G2E Las Vegas 2023. 

By utilising Flows’ groundbreaking technology, Light & Wonder will be able to expedite the delivery of key features and applications, orchestrating multifaceted data points from diverse systems seamlessly, optimising go-to-market strategies, and minimising developmental time and operational expenses. This new deal underscores a mutual commitment to innovation, speed, and efficiency, setting new standards in the iGaming industry.

Flows was built to be the most agnostic piece of software on the market that can sit alongside any other piece of technology that a business has to enable it to innovate freely and without constraint. Flows, a plug-in no-code platform, supports businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. The debut of “Flo”, Flows’ voice-activated AI software development tool, marks a pivotal point in digital product development, allowing clients and partners to bring forth innovations swiftly without the encumbrances of conventional development constraints.

Dylan Slaney, CEO iGaming at Light & Wonder, said:  “Flows’ avant-garde platform has enabled us to create and launch marketing jackpots at speed and with ease, allowing us to offer a solution to our operators which is both efficient and versatile. This is just scratching the surface of the possibilities now available to us through this agreement and I’m excited to work with Flows on many more great initiatives across our business.”

James King, CEO of Flows said: Working with a global leader like Light & Wonder is a testament to the transformative power of Flows. Our shared vision for innovation and excellence will pave the way for unprecedented advancements in the iGaming industry. This relationship stands as a beacon of transformative potential when pioneering technology and visionary teams converge, promising a future where the boundaries of digital creation are continually expanded and the essence of innovation is ubiquitously democratised. I’m very much looking forward to seeing our efforts live on the Light & Wonder stand at G2E next week and then what more we can do together in the near future.”


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For more information about Flows, contact [email protected]


About Flows

Pioneering the forefront of digital transformation, Flows introduces an advanced no-code automation platform. Our innovative tech allows businesses to seamlessly automate digital tasks, design groundbreaking digital features, and launch applications effortlessly. Through Flows, organisations can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real-time. 

At Flows, our vision centres on the democratisation of digital creation. We’re passionate about levelling the playing field, enabling individuals and businesses alike to build and innovate without being hampered by technical complexities. And now with Flo, our AI-driven, language-activated capabilities, we’re uncluttering development roadmaps, making the creation process more intuitive and streamlined. Our goal is to supercharge innovation across industries, ensuring that the digital future is shaped by a diverse array of voices and visions, not just those with technical expertise 

© 2023 Light & Wonder, Inc. All rights reserved.

About Light & Wonder, Inc. 

Light & Wonder, Inc. is the global leader in cross-platform games and entertainment. Light & Wonder brings together approximately 6,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, the Company builds new worlds of play, developing game experiences loved by players around the globe. Its OPENGAMING™ platform powers the largest digital-gaming network in the industry. The Company is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit


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Forward-Looking Statements
In this press release, Light & Wonder makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results, or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in Light & Wonder’s filings with the Securities and Exchange Commission (the “SEC”), including its current reports on Form 8-K, quarterly reports on Form 10-Q and its annual report on Form 10-K that was filed with the SEC on March 1, 2023 (including under the headings “Forward-Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Light & Wonder’s ongoing obligations under the U.S. federal securities laws, Light & Wonder undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.