We’re excited to unveil our refreshed website, designed to better showcase who we are, what we do, and how we help businesses innovate. This update goes beyond a new look—it reflects the evolution of Flows, with a sharper brand identity and a clearer way to explore our solutions.
At Flows, we believe in empowering businesses to create without constraints. Our platform enables teams to connect systems, automate workflows, and supercharge product roadmaps—without code. As we continue to grow, we wanted our website to better reflect our vision and mission:
Our vision
Our mission
This refresh ensures our brand and online presence align with the flexibility, speed, and simplicity that Flows delivers to businesses every day.
A design that reflects our evolution
To bring this vision to life, we worked with Holdens, an award-winning creative agency known for their expertise in branding, digital design, and marketing. Their team led the creative direction of our website refresh, shaping the design concept and refining our brand messaging to better reflect our growth and innovation.
Holdens has a strong reputation for delivering impactful, user-focused experiences, and their approach to Flows was no different. From the refined colour palette to the structured layout, every element has been carefully considered to create a sleek and intuitive experience. Their professionalism, attention to detail, and ability to bring ideas to life made them a pleasure to work with.
“Designing the new Flows website was a great experience, made even better by the team’s enthusiasm and commitment to innovation. From the start, they had a clear ambition: to create a sleek, tech-driven and user-friendly website that better reflects the brand. It was exciting to see how open the Flows team were to new ideas, embracing a bold evolution in their brand’s digital presence. Seeing that vision come to life has been very rewarding and I’m grateful for the trust they placed in us. I look forward to seeing how the website – and Flows as a company – continues to grow and evolve.”
– Sam Lawrence, Production Manager
Bringing the vision to life
A great design needs a solid technical foundation, and that’s where Lo & Behold came in. A talented digital development studio, Lo & Behold took Holdens’ creative vision and turned it into a fully functional website, ensuring everything works seamlessly across all devices.
We’ve had the pleasure of working with Lo & Behold before, so collaborating again on this project was a pleasure. Their efficiency, expertise, and professionalism made the process smooth from start to finish, translating the new design into a site that is fast, intuitive, and built for performance.
” At Lo&Behold, we take immense pride in crafting seamless, high-performance digital experiences, and working with Flows on their new website has been an absolute pleasure. This marks our second collaboration with their fantastic team, and once again, their clear vision and commitment to innovation have made the process smooth and seamless. We focused on translating Holdens’ creative vision into a fast, intuitive, and scalable website that reflects Flows’ mission of enabling businesses to innovate without constraints. From performance to usability, every element was built to ensure a smooth and engaging user experience.
We’re excited to see Flows continue to grow and thrive with their refreshed online presence. It’s been a pleasure working together, and we look forward to future collaborations!”
– Glenn Grech, Creative Director
What’s new?
Our refreshed website isn’t just about aesthetics—it’s been built to offer a smarter, more streamlined experience. Here’s what’s changed:
- Solutions – A clearer breakdown of how Flows helps businesses innovate, automate, and accelerate. This section makes it easier to understand our core products and how they integrate seamlessly into any tech stack.
- Blog – A space for fresh insights, real use cases, and industry trends. The revamped blog is designed to keep you informed with short, sharp content that’s relevant to iGaming challenges and opportunities.
- Case Studies – Real-world success stories from operators and suppliers who use Flows to drive efficiency and innovation. This section highlights how businesses are leveraging automation to make smarter, faster decisions.
- Careers – We’re growing! Our ‘About Us’ page has been reworked to highlight ‘Careers at Flows’ with a focus on open roles, our company culture, and what it’s like to work at Flows. If you’re looking to be part of a team that’s pushing boundaries in tech, this is the place to start.
A big thanks
A huge thank you to Holdens for shaping our new look and messaging, and to Lo & Behold for bringing it to life with efficiency and precision. If you’re considering a brand refresh or website update, we highly recommend both agencies.
We hope you like our new site, messaging, and improved navigation. Take a look around and let us know what you think!
Flows: Integrate. Innovate. Automate.
