Re-engaging at-risk players with live experiences
When players encounter repeated losses, frustration can quickly lead to churn. For online casinos and sportsbooks, losing high-value players carries significant costs. But what if these challenging moments could instead become powerful retention opportunities?
This week, we showcase how FlowsOmni combined with Dynamic Messaging can detect at-risk players in real time, automatically engaging them through personalised invitations to premium VIP events, transforming potential churn into lasting loyalty.
The challenge: Identifying and retaining at-risk players effectively
Repeated losses often trigger player disengagement. Operators commonly face challenges such as:
- Identifying when a player is about to churn.
- Offering compelling incentives at exactly the right moment.
- Maintaining positive player experiences, even after losses.
- Creating seamless connections between online platforms and land-based venues.
Without automation, operators often miss these critical opportunities, resulting in lost revenue and lower player lifetime value.
The solution: Automated VIP retention with FlowsOmni and Dynamic Messaging
FlowsOmni identifies players at risk of churning instantly, while Dynamic Messaging launches automated voice and SMS campaigns designed to recapture their interest. By offering exclusive invitations to premium live experiences, operators turn frustration into meaningful moments that drive player loyalty.
How it works: Real-time automated engagement for VIP experiences
- Detect player risk:
FlowsOmni tracks player activity and losses, immediately identifying when they hit a predefined risk threshold. - Personalised voice invitations:
Dynamic Messaging triggers a targeted voice call inviting the player to an exclusive event:
Casino players receive invitations to premium live concerts or special VIP experiences at land-based casinos.
Sports bettors are offered VIP tickets to major sporting events, including private box access. - Automatic confirmations and capacity management:
FlowsOmni captures the player’s response automatically and secures their attendance. Once capacity for the event is reached, the promotion closes automatically to maintain exclusivity. - Follow-up and reactivation:
Players receive automated SMS reminders with event details. After the event, personalised offers encourage players to continue playing online, reinforcing ongoing engagement.
Key benefits of using FlowsOmni and Dynamic Messaging
✅ Proactive retention: Engage players before frustration leads to churn.
✅ Premium experiences: Build lasting player loyalty through unique, high-value events.
✅ Seamless omnichannel connections: Effortlessly bridge online gaming with offline VIP experiences.
✅ Complete automation: Eliminate manual processes. FlowsOmni manages everything automatically.
✅ Optimised event exclusivity: Automatically limit event promotions to maintain exclusivity and ensure a premium experience.
Ready to transform player frustration into lasting loyalty?
FlowsOmni and Dynamic Messaging make it easy to automate VIP retention efforts, improving player engagement across channels.
Get in touch today to see it in action!
