back to blog
Omnichannel engagement

Jul 1, 2024

Flow of the week: Transforming Omnichannel Engagement in New Jersey


Following our recent approval as a registered vendor in New Jersey, we’re excited to dedicate this week’s feature to enhancing your omnichannel experience. Our focus is on improving engagement between your online and land-based casinos, ensuring a seamless and enriched user journey.

Enhancing user engagement with geolocation tracking

In this update, we explore how Flows’ advanced automation technology leverages geolocation tracking to drive on-site visits and elevate user engagement. By seamlessly integrating this innovative approach, Flows enables you to track user logins and encourage visits to your land-based casinos with personalized offers. Here’s how this solution can revolutionize your user engagement strategy.

The importance of gigital transformation for land-based poperators

Digital transformation is no longer a luxury but a necessity for land-based operators. The integration of digital technologies with traditional casino operations can enhance customer experiences, streamline operations, and provide valuable insights into customer behavior. As players increasingly expect seamless interactions across digital and physical platforms, operators must adopt an omnichannel strategy to stay competitive and meet these evolving demands.

The Omnichannel experience: bridging the Gap

An effective omnichannel strategy ensures that an operator’s digital and land-based brands are interconnected, providing a cohesive and engaging user experience. However, achieving a true omnichannel experience can be challenging due to the complexities involved in integrating various systems and data sources. This is where Flows steps in, offering a comprehensive solution that simplifies and enhances the omnichannel journey.

Flows plays a crucial role in this digital transformation by enabling operators to deliver a full omnichannel experience. Our technology ensures that users receive consistent and personalized interactions across all touchpoints, whether they are playing online or visiting a physical casino.

The challenge: increasing on-site visits

Attracting online users to visit physical casinos is a significant challenge. Traditional marketing methods often fall short in capturing the attention of digital users. A robust strategy is essential to bridge the gap between online and offline experiences, enhancing user engagement and driving foot traffic to land-based casinos.

The solution: Geolocation-based promotions with Flows

Flows introduces a game-changing solution by integrating geolocation tracking with automated marketing offers. This innovative approach ensures that users playing online within a certain proximity to a physical casino are incentivized to visit in person. The variety of omnichannel offers that can be presented includes:

  • Free nights stay for VIPs: Reward your most loyal players with complimentary accommodation.
  • Access to On-Site facilities: Offer free entry to amenities such as golf courses, equestrian centers, or spas.
  • Dining and Drinks: Provide free meals or drinks to entice users to visit your casino.
  • Entertainment and events: Give free or discounted tickets to shows, concerts, or other events hosted at your resort.
  • Gaming bonuses: Extend exclusive gaming offers, such as free play or match bonuses, to online players when they visit your land-based casino.

Geolocation tracking and automated offers:

  • User login tracking: Flows continuously monitors user logins to detect their geolocation.
  • Proximity check: When a user is identified within 5km of a physical casino, Flows triggers an automated offer.
  • Personalized incentives: Users receive a notification offering one of the many tailored incentives mentioned above.
  • Seamless integration: The entire process is automated, ensuring timely and relevant offers without manual intervention.

Behind the scenes – How It works in five simple steps

  1. Geolocation detection: Flows initiates geolocation checks upon user login, determining their proximity to a land-based casino.
  2. Proximity alert: When a user is detected within a 5km radius of a casino, Flows triggers an alert.
  3. Offer generation: Flows automatically generates a personalized offer, such as a free night’s stay or access to on-site facilities, to incentivize the user.
  4. Notification delivery: The offer is sent to the user via their preferred communication channel, ensuring immediate engagement.
  5. Visit Encouragement: By receiving a timely and relevant offer, users are encouraged to visit the physical casino, enhancing their overall experience.

Key Advantages of using Flows

  • Increased engagement: Personalized offers based on geolocation drive higher engagement and on-site visits.
  • Automation efficiency: The automated process eliminates manual tracking and ensures timely offers.
  • Customization: Easily customizable to set proximity ranges and offer types according to business needs.
  • Enhanced user experience: Combining online play with on-site incentives enriches the user experience, creating a seamless transition between digital and physical gaming environments.
  • Brand visibility: Consistent and engaging interactions across channels enhance brand visibility and recognition.
  • Real-Time customer data and improved segmentation: Real-time data collection allows for improved customer segmentation and targeted marketing campaigns.
  • Increased retention and customer satisfaction: Personalized and timely offers contribute to higher retention rates and increased customer satisfaction.

By leveraging Flows’ advanced geolocation tracking and automated marketing capabilities, you can significantly enhance user engagement and drive more traffic to your land-based casinos. This integrated approach ensures that your digital and physical operations are interconnected, fostering customer loyalty and retention.

Ready to transform your user engagement strategy with geolocation-based offers? Get in touch for a personalized demo and discover how Flows can elevate your business to new heights.