Player churn is silent but costly,especially when it’s your VIPs walking out the door. Every minute without action can mean lost revenue. So, what if you could spot when a player is about to leave, before they even make the decision?
This week’s Flow of the Week explores anti-churn automation powered by Flows’ orchestration and automation capabilities alongside Golden Whale’s predictive churn scoring. With this approach, operators can trigger real-time, segmented retention journeys that keep both VIPs and casual players engaged.
First things first: Sending data to Golden Whale with Flows
Before any predictions can happen, Golden Whale needs live, accurate data from your players’ activity. With the Golden Whale app in the Flows Marketplace, you can set up multiple Flows that send every relevant player update in real-time as bets, wins, logins, deposits, game events, and more.
Each of these Flows acts as a trigger pipeline:
- Trigger: Any player activity captured in Flows
- Action: Send the structured data to Golden Whale instantly via their app
- Repeat: Do this for every type of event that helps build a complete player profile
This continuous feed ensures Golden Whale’s models have the most complete and up-to-date dataset possible.
In practice, this often means dozens of Flows running in parallel, each handling a specific type of trigger.
Once the data is in their system, Golden Whale processes it to generate predictions, churn scores, conversion likelihoods, and engagement trends, then sends those insights straight back into Flows to power anti-churn automation, ensuring every prediction instantly triggers the right retention action.
The power of prediction — fuelled by Golden Whale
Golden Whale analyses the incoming player data to spot behaviour shifts before they happen. For churn, it calculates a live percentage score for each player’s likelihood to leave. Flows then takes that prediction and orchestrates the right next step, automatically.
The challenge – One churn score doesn’t fit all
Not all players churn in the same way. A 75% churn risk score might be borderline for a casual player, but for a VIP that is urgent.
The team needed to:
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Trigger alerts the moment churn risk changes
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Tailor actions by segment (VIP vs non VIP)
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Avoid wasting bonuses on low risk players
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Respond in real-time without manual work
The Solution: Segmented Anti-churn automation using Golden Whale triggers
After the data feed to Golden Whale is in place, this Flow is triggered every time their churn score prediction updates. Flows receives the new score, checks the player’s profile, and routes the logic accordingly.
Trigger – Churn score update from Golden Whale
Every time Golden Whale updates a churn score, Flows receives:
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Player ID
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Current churn score
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Previous churn score (optional)
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Tags like VIP tier or segment
The Flow runs whenever behaviour changes, not just once.
Step 1 – Check VIP Status
Flows fetches the player profile from your connected system such as CRM, game provider or database. Then:
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Is it VIP? → Route A
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Not VIP? → Route B
Route A – VIP Logic
VIP players get fast, personal treatment.
Example thresholds:
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70% churn → Flag as at risk
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85% churn → Trigger immediate retention
Actions:
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Send tailored bonus or cashback
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Notify VIP manager via Slack or CRM
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Create task for retention team
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Track response to refine offers
Route B – Non VIP logic
Non VIP players follow a cost efficient path.
Example thresholds:
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80% churn → Trigger reactivation offer
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90% churn → Add to dormant list
Actions:
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Send standard bonus or in-game message
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Add to reactivation campaign
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Log in churn analytics
Why this Flow works
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Two-way integration: Flows sends all player data to Golden Whale and receives predictions back
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Predictive: Powered by Golden Whale’s live churn scoring
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Segmented: Separate logic for VIPs and non VIPs
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Real-time: Runs as soon as behaviour changes
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Closed loop: Use LOOPS to refine actions based on outcomes
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Plug and play: Seamless setup via the Flows Marketplace
What you will need to build this anti-churn automation Flow
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Multiple Flows sending player activity to Golden Whale via the Marketplace app
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Golden Whale trigger sending predictions back to Flows
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VIP tagging logic (CRM field, tag, or tier flag)
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Connected CRM or bonus tool
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Slack or internal alerting for your retention team
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Segment specific thresholds
From prediction to action automatically with anti-churn automation
Flows keeps Golden Whale’s models fuelled with rich, real-time player data. Golden Whale returns accurate predictions. Flows turns those predictions into instant, personalised action without code. This is the combined strength of Flows orchestration and Golden Whale’s predictive churn scoring in action — delivering anti-churn automation that works for every player segment.
This Flow is a perfect example of how anti-churn automation brings together the power of Flows’ orchestration and automation with Golden Whale’s predictive churn scoring to keep your players engaged and protect VIP revenue. See it in action for yourself — book a demo today.
