Bridging the gap between land-based and online gaming remains a challenge for many operators. While casinos have well-established player bases, transitioning these players to an online platform requires a structured approach. Without an effective Omnichannel onboarding strategy, players may overlook the benefits of signing up online, leading to missed engagement and revenue opportunities.
This week’s Flow of the Week highlights how FlowsOmni streamlines and automates seamless Omnichannel onboarding.
The Challenge
The transition from land-based to online often relies on manual processes, leading to slow adoption rates and inconsistent communication. Without an automated approach, casinos risk losing potential online revenue and failing to engage players beyond their physical venues.
The Solution: Automated, Seamless Omnichannel Onboarding
FlowsOmni eliminates these pain points by seamlessly connecting land-based loyalty with online engagement. With real-time data syncing and automated outreach, casinos can create a smooth transition for players, ensuring they experience the full benefits of an Omnichannel journey.
With FlowsOmni, casinos can:
✅ Instantly identify land-based players who do not have an online account.
✅ Trigger personalised incentives via SMS and email to encourage sign-ups.
✅ Automate seamless onboarding, ensuring players experience the full benefits of an integrated online and offline gaming experience.
How It Works
When a player signs up for a loyalty programme, uses their loyalty card, or provides contact details at a land-based casino, FlowsOmni checks if they already have an online account.
If they do: Send a “Welcome Back” email or SMS with an exclusive online offer (e.g., bonus, free spins) based on their past activity, reinforcing the seamless land-based and online experience.
If they don’t: Start the automated onboarding process.
Omnichannel Outreach:
Email: Send a personalised invitation highlighting exclusive benefits (e.g., deposit bonuses, free spins) and the seamless wallet and loyalty experience.
SMS: Provide a quick sign-up link with pre-filled details and a time-sensitive offer, including an extra reward for signing up online during their visit.
Seamless Registration Assistance:
After 24 hours: If registration isn’t completed, send a follow-up email or SMS with step-by-step guidance.
After 48 hours: If still inactive, notify a casino host to follow up in person on their next visit, with an automated reminder when they arrive.
First Deposit & Engagement:
Once registered, the player instantly receives their welcome incentive for both land-based and online, triggering a personalised welcome journey
✅ Instant bonus activation
✅ Game recommendations based on land-based preferences
✅ Fast withdrawals with in-casino verification
✅ Exclusive tournament or event invitations
Post-Conversion Retention:
If the player remains inactive for X days, send a follow-up incentive via their most engaged channel (email or SMS).
If they engage, tag them as a cross-channel player and continue personalised retention efforts.
Why It Works
✅ Seamless onboarding – Smoothly transitions land-based players online, boosting conversions.
✅ Omnichannel strategy – Engages players via email, SMS, and casino hosts.
✅ Personalised journey – Aligns incentives with land-based activity for higher engagement.
✅ Automated efficiency – Reduces manual CRM work while maximising player retention.
FlowsOmni transforms the land-based to online player journey into a frictionless, high-conversion process—delivering results at lightning speed.
Get Started with FlowsOmni
Seamlessly connect your land-based and online players with automated onboarding and real-time engagement. Boost conversions, improve retention, and maximise revenue—effortlessly.
See it in action. Find out more and book a demo today.
