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Jul 19, 2023

Flow of the Week: Harnessing the power of cross-sell promotions in iGaming


Welcome to another edition of our Flow of the Week series. This week, we’re diving into the world of cross-sell promotions within the iGaming industry, particularly for multi-brand operators.

The Power of cross-selling across brands

In the iGaming industry, cross-selling isn’t just about promoting different products—it’s about promoting different sites under the same operator group. This strategy introduces players to a variety of gaming experiences, encouraging them to explore and engage with multiple iGaming sites within the same operator’s portfolio.

Cross-selling across brands is more than just a marketing tactic; it’s a strategic tool that can drive significant revenue growth and player satisfaction. It allows operators to retain players within their network, offering them diverse experiences while maintaining a sense of familiarity and trust.

The challenge for multi-brand operators

For multi-brand operators, the challenge lies in effectively promoting different brands to the right players at the right time and ensuring a seamless, automated experience. It’s about understanding player preferences and behaviours and using this information to create automated, real-time targeted cross-sell promotions.

How Flows can help

This is where Flows comes into play. Our platform can help automate the process of cross-selling across brands by seamlessly flowing the data needed for these campaigns.

With Flows, you can:

Automate Data Flow: Flows can automate the process of gathering and analysing player data, helping you understand player preferences and behaviours. This information can be used to tailor your cross-sell promotions to each player.

Personalise Promotions: Based on the data gathered, Flows can help you create personalized cross-sell promotions that resonate with each player. This increases the chances of players exploring different brands within your portfolio.

Measure Success: Flows also provides tools to measure the success of your cross-sell promotions, helping you refine your strategy over time.

Building a cross-sell promotion in under a minute with Flo!

In our continuous pursuit to make your life easier, we’re excited to introduce Flo, our new AI tool designed to help you build Flows in record time. With Flo, you can set up a cross-sell promotion in under a minute! Sounds too good to be true? Let’s dive in.

Meet Flo

Flo is our latest innovation, an AI tool that simplifies the process of creating Flows. All you need to do is provide Flo with a prompt of what you want your Flow to do, and Flo will take care of the rest.

The Power of Flo

With Flo, creating Flows is faster and easier than ever before, so you can focus on what really matters: providing your players with the best gaming experience.

In conclusion, Flo is a game-changer for iGaming operators. Whether you’re looking to set up a cross-sell promotion or any other type of Flow, Flo can help you do it in under a minute. So why wait? Start using Flo today and see the difference for yourself.

Stay tuned for more insights and updates in our next Flow of the Week!

If you want to find out more about how flows can help you to accelerate delivery and supercharge your innovation, get in touch.