Promotions don’t have to be static. With Flows, you can build custom, interactive campaigns that respond instantly to player actions and reward them in real-time. scratchcards are a great example.
This week’s Flow of the Week shows how operators are using Flows to power themed scratchcard journeys, from classic styles to seasoned favourites like Halloween and Valentine’s Day.
Each scratchcard includes personalised designs and fun sound effects. When a player wins, Flows takes care of everything, displaying the win message, triggering the bonus, and updating your systems automatically.
Scratchcard automation
First things first: Setting up your scratchcard automation campaign
To launch an engaging scratchcard campaign, you’ll just need to select a template of a scratchcard and then connect it to a Flow.
Once scratched, the player either sees a simple “Thanks for playing, better luck next time” or, if they win, gets a sound cue, a custom win message, and a bonus page, all in real-time.
Themes, sounds and segments, fully custom
You can create multiple variations of the scratchcard and route players to different options depending on the campaign.
Examples:
- Classic scratchcard for weekly promos
- Halloween edition with spooky graphics and sound
- Valentine’s card with hearts, themed animations, and romantic audio
Each design can be linked to its own bonus structure and reward message.
The challenge: Making engagement feel fresh
Players get tired of repeated promotions. You want to offer:
- Themed experiences that feel timely
- A reason to engage again next week
- Fast rewards without added friction
- Smart segmentation across campaigns
The solution: Flows-powered scratchcard journeys
This Flow connects your campaign logic with fully branded scratchcards, built with custom triggers, sound design, and real-time delivery.
Trigger – Player qualifies for a campaign
This could be a deposit, login streak, gameplay milestone or CRM tag.
Step 1 – Send scratchcard
Flows sends the relevant scratchcard directly on site.
Step 2 – Detect scratch result
When the player scratches the card, Flows detects if the result is a win.
- Win → Show themed win message + play sound + send bonus
- No win → Show “Better luck next time” message
Step 3 – Deliver reward
The bonus is triggered immediately and Flows updates your CRM or loyalty system.
Flows sends the relevant scratchcard directly on site.
When the player scratches the card, Flows detects if the result is a win.
The bonus is triggered immediately and Flows updates your CRM or loyalty system.
Why this Flow works
- Customisable: Scratchcards with your own branding, sounds, and logic
- Segmented: Serve different themes to different player groups
- Real-time: Instant responses and rewards
- No-code: Set up and manage without developer support
- Integrated: Works with your CRM, bonus tools, and player messaging
What you will need to build this scratchcard automation Flow
- FlowsWave to select the pop ups (customised design and sound assets)
- Player event trigger (e.g. deposit, login, CRM tag)
- Flow logic to detect win/loss outcomes
- Bonus delivery connection (CRM, wallet, or bonus engine)
- Messaging tool for win notifications
Scratchcard automation made easy
With scratchcard automation, operators can turn simple promotions into moments of excitement that players remember. Each scratch brings anticipation, each win delivers instant satisfaction, and every interaction keeps engagement alive.
With Flows, your scratchcard campaigns become more than giveaways, they become immersive, real-time experiences that connect players to your brand. To see how Flows can help you launch dynamic, rewarding scratchcard promotions, get in touch with us today.
