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Today, customer payment issues can be one of the biggest barriers to successful conversions on any E-commerce or online casino site. The payment process is often a critical moment, and if something goes wrong, a customer can easily abandon their purchase and move on to a competitor. That’s why it’s so important to have the right tools in place to quickly identify and resolve payment issues as they come up.
Flows, iGamings integration and innovation platform enables you to easily build workflows to run real-time alerts on failed deposit attempts. With Flows, you can also create a reporting dashboard for failure tracking, as well as trigger an onsite message in real-time and/or email to the customer customized based on their market, payment provider and error message.
Flows is an invaluable tool for both customer support and payment teams, saving your business countless hours of manual work monitoring and helping customers with any payment issues. Furthermore, it greatly improves the customer experience by providing quick and accurate help on any first deposit issues in real-time before the customer simply gives up and leaves the site. This not only leads to higher conversion rates, but also improved customer loyalty and satisfaction.
In short, Flows is a great tool for any business that wants to quickly and accurately identify and resolve payment issues for their customers while supercharging their customer support team and customer experience!
Let’s have a look at an example, shall we?
How do you Flow it?
Start your Flow on a Deposit
You can either trigger your Flow directly when the customer opens the cashier and track further steps, or wait and trigger the flow when the deposit attempt has been made, with either Success or Failed. In our example we trigger the Flow once the attempt has been made and we route the flow with different actions based on if the deposit was a failure or a success.
Within Flows you will have access to an App marketplace where you can quickly and easily install your PAM, PSP, CRM, Reporting, BI, messaging tool or any other 3rd party that you wish to connect to. Using these apps, you can then fetch further information about the player and/or the transaction, as well as send alerts to your team and update reporting dashboards.
Here is an example of how Flows could update a reporting board such as Airtable:
With Flows, you can also add actions such as sending an onsite notification, or trigger email/sms through your CRM system. We can build specific apps based specifically on your needs and the tools used by your business.
You may also continue your flow by adding a check later on – such as a check after 5 minutes if there has still not been any succesful deposit and alert the CS team to contact the customer. Add as many timers as you wish and add on emails the next day with further instructions in case the customer still has not managed to deposit. Your Flow can be fully customised to follow your exact logic for the best customer experience and conversion improvement! Want to run an A/B test? No problem! If you can think it – you can Flow it!
If you want to find out more about how flows can help you to accelerate delivery and supercharge your innovation, get in touch