Flow of the week: Building an automated Advent Calendar
The festive season is the perfect time to engage players and boost retention. And what better way to do it than with a daily Advent Calendar pop-up? Simple to launch and effortless to manage, this seasonal feature helps you turn logins into habit loops by offering players a fresh surprise every day.
This week, we’re showing how you can use Flows to power a fully interactive Advent Calendar that updates automatically and keeps players coming back.
The challenge: Keeping players engaged every day in December
As the holidays approach, driving consistent engagement can be tough. Operators often struggle with:
- Finding fresh, rewarding ways to keep loyalty high
- Encouraging repeat logins throughout the month
- Launching seasonal campaigns without long dev queues
- Managing content across devices without extra effort
Without automation, these initiatives can quickly turn into time-consuming projects.
The solution: A fully automated, custom Advent Calendar with Flows
Flows makes it simple to launch and manage your Advent Calendar in just a few clicks. Triggered on login and updated daily, this interactive pop-up reveals new rewards each day, boosting retention and keeping players coming back.
And because it’s all powered by Flows , your calendar, and every pop-up tied to it, is fully integrated into your Flows setup. That means no additional tools, no complicated tech, just seamless orchestration in your no-code builder.
What you can do with Flows:
- Use a ready-made Advent Calendar automation template for fast setup
- Trigger pop-ups on login or other player actions
- Auto-update content daily with no manual input
- Customise rewards by segment, behaviour, or tier
- Track engagement and redemptions in real time
- Personalise the design of calendars, pop-ups, rewards, and missions
🎄 How it works: From login to daily delight
- 🎁 Daily pop-up – When players log in, they’ll see the Advent Calendar with that day’s surprise.
- ✨ New rewards every day – Fully customisable offers tailored to your audience.
- ⚙️ Fully automated – Set it up once and Flows does the rest.
- 📊 Real-time reporting – Monitor opens, reward claims, and overall performance at a glance.
🎟 Bonus idea: Build excitement with a festive raffle
Want to take it a step further? Use the Advent Calendar to lead up to a raffle on 24 December. Players earn raffle tickets just by opening the calendar each day or completing daily missions, like a free spin, a wager challenge, or a festive mini-quiz.
It’s fun, simple, and totally customisable to your team’s creative ideas. And with Flows, you can build it in just a few days.
Why use Flows for your Advent Calendar?
✅ Fast setup: Launch in minutes with our pre-built template
✅ No-code automation: Run your entire campaign without dev support
✅ Fully custom: Every pop-up, reward, and mission is yours to design
✅ Built-in reporting: Track actions and reward claims in real time
✅ Flows-powered pop-ups: Managed entirely through FlowsEngage
✅ Flexible triggers: Launch calendars on logins, milestones, or any event
Ready to level up your holiday campaigns?
Launch your Advent Calendar with Flows and keep players engaged all season long. It’s quick to set up, easy to customise, and designed to deliver results.
Find out how easy it is to set up your Advent Calendar automation today. Get in touch with us or access the template directly in your Flows library.
