Welcome to another edition of our “Flow of the Week” series. This week, we’re focusing on a critical aspect of the iGaming industry – Risk, Payments and Responsible Gaming Management. We’ll demonstrate how Flows can automate this process across multiple brands, ensuring a safe, personalised, and seamless experience for your customers right from registration.
The Challenge: Consistent management across brands
In the iGaming industry, maintaining consistent risk, payments and responsible gaming management across multiple brands can be a daunting task. It’s crucial to ensure that a customer registered on Brand A, who also exists on Brand B, has the same risk and responsible gaming tags applied to avoid problem gambling, bonus hunting, or other risk factors. This consistency not only ensures regulatory compliance but also contributes to a safer gaming environment and a much greater customer experience.
The solution: Flows’ no-code platform
Flows’ no-code integration and automation platform offers a seamless solution to this challenge. By using the platform’s APP marketplace to install and connect with several API endpoints of the operator’s CRM and/or Player account management platform in just seconds, Flows can check if a customer registered on Brand A also exists on Brand B. If so, Flows can automatically apply the same Risk, Payments and Responsible Gaming tags to the customer’s profile on Brand B.
So, how do you Flow it?
Customer registration: When a customer registers on Brand A, this will trigger the flow
Data integration: Flows securely digests the registration data, allowing for real-time monitoring and automation of processes.
Customer verification: Flows uses the player account management platform Flows APP with several API endpoints to check if the same customer exists on Brand B.
Tag application: If the customer exists on Brand B, Flows will automatically apply the same Risk, Payments and Responsible Gaming tags to their profile.
Team notification: Once the tags are applied, Flows will inform the relevant teams via Slack, ensuring everyone is kept in the loop. All in real-time
Flows’ no-code platform empowers innovation by connecting everything. By automating critical processes like risk, payments, and responsible gaming management, Flows helps iGaming businesses reduce operational and development costs, supercharge delivery and time to market, and ultimately provide a safer and more enjoyable gaming experience for their customers.
If you want to find out more about how flows can help you to accelerate delivery and supercharge your innovation, get in touch.