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Driving customer engagement with CRM automation: How Xcite transformed Spree.com with Flows

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Spree.com’s unique approach to social gaming

Spree.com, a venture by Xcite, redefines social gaming with a customer-first philosophy. From inception, the team has focused on delivering a refined gaming experience, paying attention to the details that truly enhance user satisfaction. Spree.com’s open-minded approach combines big-picture innovation with precision refinement, ensuring the platform consistently stands out in a competitive market.

CRM automation

The challenge: bridging the gap in CRM functionality

Before adopting Flows, Xcite faced a significant challenge: enabling real-time data triggers within their CRM system. While real-time data is critical to understanding customer behaviour, the ability to act on this data as it changes is what truly drives CRM success.

Without actionable real-time triggers, Xcite struggled to:

  • Respond to shifting customer expectations.
  • Personalise interactions at the right moments.
  • Leverage data-driven insights to optimise ROI.

Recognising the importance of timing in customer engagement, Xcite sought a faster, more seamless solution to address these gaps and elevate their CRM strategy.

CRM automation

The solution: driving Innovation with Flows

Integrating Flows with their existing CRM provider unlocked the potential of real-time, behaviour-driven customer interactions. Flows provided the technology needed to:

  • Automate timely communications such as account verifications, transactional updates, and status changes.
  • Deliver personalised content based on user behaviour, such as targeted notifications for newly registered users who hadn’t explored certain features.
  • Create contextually relevant pop-ups and emails, driving a more meaningful and engaging customer journey.

Results: from efficiency to hyper-personalisation

The impact of Flows on Xcite’s CRM strategy was immediate and measurable:

  • Reduced integration time: What would typically take 8–10 weeks was completed in just a few days with Flows.
  • Enhanced efficiency: Flows enabled the team to move beyond traditional CRM practices, offering the flexibility to test, iterate, and refine strategies for optimal ROI.
  • Hyper-personalised experiences: By leveraging Flows’ capabilities, Xcite consistently delivers timely, tailored interactions that drive customer satisfaction and loyalty.

CRM automation

Unlocking limitless possibilities across the business

While Flows has transformed Xcite’s CRM capabilities, its versatility extends across the business. From product development and risk management to data analysis and tracking, Flows has become an indispensable tool for operational success.

A powerful solution for today and tomorrow

Flows has empowered Xcite to embrace innovation and efficiency while delivering hyper-personalised customer experiences. With a flexible and scalable approach, the platform continues to enable Xcite to push boundaries and achieve measurable growth.

CRM automation

 


 

Looking to enhance CRM with real-time, personalized interactions?  Get in touch to see how Flows can automate your processes and enhance efficiency. Book a demo today.     

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