London, 21 July 2025 – Bloomreach, the global leader in CRM and Personalisation, trusted by over 1400 businesses world wide, has selected Flows, the no code automation platform driving faster product delivery for businesses globally, to power its data orchestration and automation across its platform.
Personalisation sits at the heart of Bloomreach, with real-time data already deeply embedded in its technology. Now, by combining that strength with Flows’ orchestration and integration layer, the partnership gives customers a smarter, faster way to connect systems, enhance segmentations, and trigger journeys across even more channels than before, without development dependency or technical blockers. It also simplifies how businesses activate systems that don’t naturally work together, from messaging platforms like Telegram or Viber to acquisition platforms like X or Taboola.
The partnership also gives Bloomreach customers access to Flows’ powerful no-code automation suite, enabling them to work smarter and faster. This includes Marketing Capabilities including Jackpots and Leaderboards for fully gamified experiences for operators, intuitive dashboards for smarter decision-making, and enhancements in frontend personalisation to tailor every user experience.
Daniel de Souza, VP Commercial at Flows, said: “Bloomreach is a powerhouse in real-time personalisation, and pairing it with Flows gives its customers a smarter way to connect all your marketing tools, trigger journeys using multiple platforms, and remove the technical blockers that slow down execution. I’m excited to see how Bloomreach’s customers will use our no-code product suite to enhance customer experiences, and unlock further value from their tech stack.”
Adam Browne, Strategic Accounts iGaming at Bloomreach, said: “The partnership with flows allows Bloomreach customers to unlock faster time to value by taking advantage of Flows’ no code integration layer. With both companies’ heritage being in real-time player experiences, Bloomreach customers can now trigger these over more channels than ever before. Flows’ customer base will be able to now power all player experiences from one unified platform.”
-ENDS –
For more information, please contact:
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About Flows
Flows is a no-code automation platform designed for the iGaming industry, enabling businesses to integrate their technology stack, orchestrate data, and automate workflows seamlessly. With Flows, operators can build and launch new features and products faster without relying on developers, driving innovation and efficiency in their operations. At Flows, our mission is to make businesses more proactive, productive, and profitable by giving them the power of digital automation and the freedom to create without code. Flows Omni is the next step in that mission, setting a new standard for player engagement, loyalty, and omnichannel innovation. Visit Flows.world for more information.
About Bloomreach
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.
