Overview: Funnz’s safer gambling commitment
Funnz is a Malta-based gaming operator dedicated to delivering engaging and seamless online casino experiences. Operating CasinoFriday and Shotz.com, Funnz combines cutting-edge technology with user-friendly design to create immersive gaming environments. CasinoFriday offers a vast selection of slots and live dealer games, enhanced by unique features like SpinBooster, while Shotz.com focuses on providing a smooth, lag-free gaming experience. Committed to player protection and responsible gaming, Funnz leverages innovative solutions and strategic partnerships to ensure a safe and enjoyable experience for all players.
Funnz has always prioritised player protection, ensuring that its operations align with the principles of safer gambling. By automating safer gambling with Flows’ automation platform, the team has transformed its processes, enabling efficient compliance and proactive engagement to safeguard players effectively.
The challenge: Why automating safer gambling is essential for player protection
Before adopting Flows, Funnz sought to address key challenges in its safer gambling strategy:
- Proactively identifying players at risk based on behavioural indicators.
- Automating responsible gaming communications to ensure timely player support.
- Developing a scalable system to efficiently manage player interactions while maintaining compliance.
The solution: automating safer gambling processes with Flows
Integrating Flows into its operations enabled Funnz to implement impactful measures to support players and promote safer play.
Key features included:
- Real-time alerts: Using Flows, Funnz effortlessly established rules based on player behaviours, enabling timely notifications to support safer gambling initiatives.
- Behavioural triggers: Velocity deposit flows allowed Funnz to send real-time, on-site messages, informing players of potential risks and guiding them towards available tools.
- Responsible gaming scoring: Funnz developed a comprehensive RG scoring tool to evaluate risks based on transaction patterns, playtime, and tool usage, allowing for proactive account reviews and targeted player outreach.
Results: measurable improvements in safer gambling
With Flows, Funnz has achieved significant results in its safer gambling efforts:
- 35% fewer time-outs and 14% fewer closures compared to control groups, demonstrating the effectiveness of automated player messaging.
- Increased retention rates: Players who received automated messages showed improved engagement and sustained loyalty.
- Enhanced efficiency: Automated workflows allowed Funnz to manage player interactions seamlessly, reducing manual tasks and supporting strategic player protection efforts.
A trusted solution: Automating safer gambling for long-term success
With Flows, Funnz continues to refine its safer gambling initiatives, leveraging automation to enhance player protection and foster a culture of responsible gaming.
Looking to enhance your compliance and player protection strategies ? Get in touch to see how Flows can automate your processes and enhance efficiency. Book a demo today.
