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As the festive season approaches, keeping players engaged is key for iGaming operators. An Advent Calendar is a brilliant way to build excitement and increase daily visits, offering players a chance to unlock rewards like free spins, bonus bets, or exclusive offers each day. With FlowsWave, you can effortlessly set up a fully branded Advent Calendar, no technical expertise required. Our no-code solution makes it simple to create and integrate festive, interactive pop-ups that keep players returning for more—adding a little holiday cheer and a lot of engagement to your site.
The solution – Advent calendar creation simplified with FlowsWave
Every day between the 1st and 24th of December a player login, deposit or other action, could trigger a pop-up advent calendar with daily prizes and offers. The calendar and prize pool (e.g. free spins, cash bonus, free bets etc.) can be fully designed to your branding specifications and triggered through Flows’ new pop-up application, FlowsWave. After each player is presented with their prize, they will need to click a button within the pop-up to claim the reward. Utilising FlowsWave’s two-way messaging technology every click is able to trigger a new data flow which can either record their rejection of the prize or credit their wallet or bonus balance with the daily advent surprise. We’ve built all the logic to power the advent calendar, all that’s left to do is update the branding, confirm the prizes, and connect your login and wallet APIs to deploy this new festive feature. And just like that Flow’s Advent Calendar solution will have users increasing their time spent on site and their propensity to return every day in December.
Advent calendars via FlowsWave can also be served to your desired audience in conjunction with the Flows platform. Clients can utilise their CRM data to target specific segments or utilise conditions based on their betting history, for example – if a player has deposited over €100 in the last month we can automatically enrol them into the Advent Calendar campaign. Flows allows clients complete autonomy throughout the data flow.
How it works – creating an advent calendar pop-up with FlowsWave
1. Trigger FlowsWave via real-time and dynamic data
Using our pop-up technology clients can dictate which real-time event data or variables trigger an Advent Calendar to appear in the front-end. By connecting your chosen APIs, Flows can recognise specific event triggers (e.g. logins, deposits, wins, losses etc) that will automate the Advent Calendar pop-up.
2. Design your UI
Easily design your pop-up to be in keeping with your branding guidelines. Upload your own imagery and content utilising the drag & drop options within the FlowsWave pop-up builder. You can choose your own logos, colour schemes, fonts, and even copy HTML/CSS directly from your brandbook.
3. Easy integration with Flows
Advent calendars are built in FlowsWave but can be easily connected and integrated with the Flows platform. This means that every historical action performed by a player or calendar engagement could trigger different flows and automations. For example, if a player clicks a button on the front-end you can send this data back to Flows to activate additional promotional pop-ups, or send notifications, or even create analysis reports in your dashboards recording click data, impressions, and much more.
4. Easy integration with any website
It is possible to create and enable as many Advent Calendars as you wish and connect them to any number of websites simply by copying the auto-generated HTML code from FlowsWave.
And that’s it, just 4 simple steps to deploy your own promotional Christmas tool that can be designed completely to your specifications and ready for December 1st.
Engage your players with Instant Interactive Promotions
Our Advent Calendar solution has been created with a view of helping our clients create a Christmas feature that feels like your own in-house product and can be designed, tested and deployed in less than a day. Think of it as our early Christmas present to the iGaming industry! Re-vamp traditional promotional campaigns and keep your audience engagement at an all-time high, during one of the busiest and most fruitful periods of the betting calendar. Get ready to bring the magic of the holidays to your iGaming site with a seamless, fully automated solution that takes the hassle out of holiday campaigns. Contact us at [email protected] to book a demo and see how easy it is to launch your very own advent calendar!