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May 16, 2023

App of the month – Optimove


This month the latest addition to our open-world app marketplace is a customer-led marketing platform, Optimove, which helps businesses maximise customer value through personalised communication. Optimove uses machine learning algorithms to analyse customer behaviour and create targeted campaigns that increase engagement and loyalty. 

However, bringing Optimove together with your other systems and platforms might seem like a bit of a puzzle. But don’t worry, that’s exactly what Flows is here for! It’s designed to make the integration process smooth and effortless, turning what could be a challenging task into a breeze. Flows set out to be the most agnostic cloud-based solution in the market, and to achieve this, we’ve built our system to integrate with any stream of data regardless of its format or the way it has been sent to us.

This means that in using Flows you can connect any of your current systems, allowing them to seamlessly talk to each other so that you have the power of who you want to work with. With Flows, iGaming operators can easily integrate Optimove with other systems, such as their CRM, payment gateway, and customer support platform, to create a seamless and fully automated customer experience. 


And the best part? You don’t need to be a developer to create powerful Flows; our app builder is exceptionally powerful and remarkably intuitive, enabling non-developers to create applications like Optimove, which boasts 67 endpoints, in two days.

Combining apps like Optimove with Flows, you can now take advantage of powerful CRM capabilities. Below are a few examples of how you could combine the power of  Optimove with Flows to Supercharge their CRM team:

  • Combine apps like Google Sheets, Pragmatic, Open AI and Optimove in one single flow to automate cashback payout from a Google sheet (or do the calculation directly in Flows if preferred), then customise the message using AI for each player, including all their data such as their exact losses, favourite game played, their country/city, age etc. and trigger a campaign through Optimove using that content.
  • Automate email and/or sms subscription in real time using Flows. Immediately unsubscribe your customer when they request it, giving them the best customer experience. Use Flows to track the unsubscribers, get their information from Pragmatic and their data from Optimove on campaigns and add them to a Google sheet for review.
  • Use Flows to schedule campaigns to specific segments using data that may not be available in Optimove, but is available in Flows.
  • Use Flows to get and analyse your campaign data.  Create alerts based on abnormalities and automated reports for reviewing. Ensuring your CRM team has all the best tools to optimise and supercharge their campaigns.    

The above are just a few examples of improving your Optimove experience with Flows. If you want to find out more about Flows, the marketplace, and how our no-code automation platform and how we can help you to empower your innovation, contact us to book a demo.