This month, our App of the Month is Dynamic Messaging, a must-have for operators looking to enhance player engagement with automated voice and SMS campaigns. Whether you’re reactivating players, sending event reminders, or delivering personalised offers, this integration makes communication instant, efficient, and scalable.
What is Dynamic Messaging?
Dynamic Messaging is a leading communications platform that allows businesses to send automated dynamic voice and SMS campaigns at scale. Whether it’s customer reactivation, event reminders, or promotional offers, dynamic messaging helps you reach your audience directly on their mobile devices with tailored messages.
By integrating Dynamic Messaging with Flows, operators can automate and personalise their player engagement efforts, in real-time, improving response rates and customer experience while saving time and effort.
Why we love it
With the Dynamic Messaging App in Flows, you can:
✅ Automate SMS & voice campaigns – Trigger communications based on real-time player behaviours.
✅ Personalise engagement – Customise messages with dynamic parameters for a fully tailored customer experience.
✅ Improve retention & reactivation – Bring back churned players with well-timed, compelling offers.
✅ Streamline Omnichannel communication – Seamlessly coordinate SMS and voice calls across your marketing strategies using FlowsOmni.
FlowsOmni: Seamless player engagement automations
Ensure a smooth, connected player journey across land-based and online casinos with FlowsOmni. Here’s how it works in action:
- Trigger: A VIP player logs significant activity at a land-based casino but hasn’t interacted with the online platform in over 30 days.
- Action: Flows triggers a personalised voice call via Dynamic Messaging, inviting the player to an exclusive online tournament.
- Action: If the player engages online, Flows updates their status and sends a follow-up SMS with a tailored land-based reward, such as a free hotel stay or dinner voucher.
- Action: If the player doesn’t respond, Flows reactivates engagement after a set period by inviting them to an upcoming land-based event, reinforcing the omni-channel experience.
- Track & optimise: Flows monitors response rates and adjusts messaging for future personalised offers. It also tracks player activity across both land-based and online channels, ensuring omni-channel marketing efforts drive true value, enhancing overall activity and retention rather than simply shifting revenue between platforms.
Why Integrate dynamic messaging with Flows?
Flows takes Dynamic Messaging to the next level by allowing operators to automate, trigger, and personalise campaigns and all without writing a single line of code. Whether you’re optimising retention, boosting acquisition, or engaging VIPs, this integration ensures seamless, data-driven communication.
💡 Want to maximise your player engagement? Get in touch with Flows to see how the Dynamic Messaging app can supercharge your campaigns.
